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When I say, “Imagine a room designed by Taylor Swift,” what comes to mind? Whether you’re a fan or not, you’ve got to admit that Taylor Swift is a marketing genius (the fact that you’ve already got a picture in your mind proves it)!
As an interior designer, you can learn to master your marketing with lessons from Taylor Swift’s playbook. Let’s look at a few of her successful strategies to help you elevate your own marketing game.
Craft A Unique Brand
Taylor has definitely checked this box. The visual exercise we just did is proof positive! Just mentioning her name creates specific styles and images in your mind.
As an interior designer, you need to develop a memorable, strong visual brand. It should be unique to you in some way, resonating with who you are as a designer. What should your potential clients think of when they hear your name?
Establish Strong Connections
Taylor uses personal experiences to strengthen her brand. As a matter of fact, most of her songs are about things that happened to her personally. She infuses emotion into her brand, allowing her to connect strongly with her audience.
Typically, potential clients will respond positively to letting your humanity show. But they can sniff out a fake persona faster than you can blink. Incorporating personal stories into your marketing will help your clients connect with you AND remember you.
Foster Trust
By using her personal stories, Taylor fosters a sense of trust with her audience. Because of her authenticity, they feel they know her (even though most of them have never met her)! And her transparency keeps her audience coming back for more.
Clients are drawn to brands they trust. By sharing your design philosophy and perspectives on design trends, potential clients get to know you better. Don’t just share your successes. Share your failures, too! Your imperfections make you authentic, and authenticity fosters trust.
Increase Your Exposure
Taylor is everywhere! Okay, that’s a bit of an exaggeration, but you get my point. There’s no shortage of content on Taylor’s website and social media channels. And to take it a step further, she increases her exposure through collaboration with others in her industry.
How can you increase your exposure? Stay active on your social media channels. Try collaborating with other designers, architects, and artisans. Showcase these collaborations on your website and social media to highlight your brand.
Use Stunning Visuals
Taylor’s social media contains superior visuals that resonate with her brand. And have you seen her stage? Her visuals are stunning and top-notch! She takes full advantage of these marketing avenues.
Being active on highly visual sites like Instagram and Pinterest is crucial to your success as an interior designer. If you’re not doing so, you’re missing a huge opportunity. Create stories, reels, and live videos of your designs, job progress, and completed projects. This engages your potential clients in real-time while giving them a behind-the-scenes look.
Summary
You can build a more robust client base by adapting these Taylor Swift-inspired marketing strategies. You can set yourself apart in the interior design industry and create better engagement with your potential clients. The key is staying authentic to your brand while finding innovative ways to connect with and expand your audience.
This is why marketing is a HUGE focus for the Profit Insiders Academy. Whether developing a marketing plan with goals and strategies, creating content, managing social media, optimizing your website, or fine-tuning your SEO, we cover it all! Complete a free application today to find out if Profit Insiders Academy is the solution you’ve been looking for!
*NOTE: I recently had a conversation with LuAnn Nigara about this same topic on her podcast, A Well Designed Business. Click here to check it out!
