When to Recalibrate Your Business

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In the dynamic world of business, constant changes can significantly impact your marketing, sales, and overall profitability. It’s crucial for you to know when it’s time to recalibrate your business so it adapts and evolves alongside these shifts in commerce.  

Recognizing the right moments to assess for adjustments is vital to achieving long-term success. When you embrace the changes brought about by commerce’s ebb and flow and adapt accordingly, you allow your business to shift with the current and achieve sustainable profitability. 

Let’s delve into specific areas of your business that may require your focused attention for recalibration.

Recalibrate Your Goals 

Do you work without business goals in place? You should periodically ask yourself, “What are my current business goals? Are they attainable?”  

To be successful and profitable, you need goals that are not impossible to reach yet motivate you to keep moving forward. In other words, they shouldn’t be easy-peasy! 

For best results, step outside your comfort zone to recalibrate your goals correctly. By doing so, you consistently encourage growth.

Recalibrate Your Services 

Next up – your sales offers. To remain profitable, you must constantly assess your services and adjust your ladder of services and pricing. Take a close look at your services and consider the following: 

  • Are you still offering the service levels and price points you did when you started your business? 
  • Has your business expanded enough that you could provide new and different services? 
  • What services are trending/in high demand with your ideal clients? 
  •  Is it time for a rate increase? 

This assessment allows you to recalibrate your offerings and ensure you are maximizing your earning potential.

Recalibrate Your Strategy

The strategy used in the early stages of your business is not likely to align with your growing and evolving business. To recalibrate your strategy, re-evaluate your marketing plan. Look at your business through your ideal client’s eyes. Do you like what you see?  If you were your potential client, would you want to work with your design firm?  

If your business has taken a new direction since its beginning, your design brand may feel dated or out of sync with changing design trends. By considering your ideal client, you can realign your strategy to work for your business today and into the future.

Recalibrate Your Budget 

The budget you set for marketing a couple of years ago likely limited investment in yourself. What about now? If it has been a while since you looked at your spending budget, you should look again.  

Your increased cash flow offers opportunities to budget for coaching, education, and other training that facilitates growth. As your business ages, your pursuit of ongoing education can enhance your business savvy, ensuring business growth and increasing profitability.

Recalibrate Your Business (a.k.a Transform Your Life!) 

For many interior designers, the value of recalibration is so high it can be transformational — life-changing, even. I recommend setting aside time to calculate the value recalibration has on your business.  

Through the Profit Insiders Academy group coaching program, you get to analyze and recalibrate your business with the help of two successful, experienced design industry coaches. Together, we’ll deep-dive into your business to discover what’s working, what’s not, and what’s standing in your way.  

You deserve to achieve the success you dream about, and I’m ready to help you do it! If you’re ready to uplevel your business, apply for free today.


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For daily inspiration and lessons, hop into my private FB group, the Interior Design Business Forum. Let this community help you become an actionable entrepreneur! 

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by Nancy Ganzekaufer
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