7 Essential Elements for Business Success

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As an interior designer, running a successful business requires more than just your design skills. Whether your firm’s been in business for years or is just getting started, you must put a few essential elements for business success in place.

I recommend having a solid understanding of business principles to help you thrive in today’s market. In this blog, I discuss the importance of just a few of the elements that will help you grow a profitable and sustainable interior design business. Let’s dive in! 

Essential #1: Confidence

The most successful entrepreneurs get there by developing the confidence needed to succeed. You create forward momentum by adjusting your mindset to see opportunities for growth rather than obstacles to success. From there, your confidence and productivity increase, and you find a healthier work/life balance.

Essential #2: Client Communication

Providing exceptional service to your clients is essential for building a loyal client base. Ensure you have a system that ensures prompt communication and timely delivery of projects. (Plus, doing so will lead to positive client testimonials!)  

Essential #3: Project Management

Successful project management ensures you deliver projects on time, within budget, and to the client’s satisfaction. Solid processes for every project stage, from initial consultation to final delivery, can help ensure success.

Essential #4: MarketingDo you have these essential elements in place for business success?

Marketing is essential for reaching new clients and growing your business by filling your pipeline with qualified clients who fit your ideal client model. Develop a marketing strategy that showcases your work, targets your ideal client, and utilizes the best channels to promote your services. Developing and applying your brand – one that authentically aligns with your style and personality – is also essential. You increase your recognition and visibility by consistently presenting yourself and your business brand.

Essential #5: Profitable Pricing

Charging your worth is crucial for building a sustainable and thriving business. Confidently set your prices to align with your expertise, experience, and the value you provide! Under-pricing leads to burnout and will cause potential clients to undervalue your skills.

Essential #6: Networking

Building a solid network of industry professionals can help you gain more exposure, learn new skills, and develop meaningful relationships that can lead to new business opportunities. Having a concise and complete elevator pitch to use at networking events can help you better identify industry professionals to include in your network.

Essential #7: Continuous Learning

The interior design industry is constantly evolving. It is essential to stay current with the latest products and technology. Learning new skills and staying informed about business trends will help you remain competitive and grow your business. 


By shifting your focus to these essential elements, you can build a strong foundation for your interior design business and position yourself for long-term success. It takes hard work and dedication, but the rewards of running a thriving business are well worth the effort. 

How can you ensure your continuous learning about ALL of these essential elements and more? Check out Profit Insiders Essentials, a self-paced program for business growth and financial success with tried-and-true strategies developed personally by Nancy. With it, you can experience empowerment and confidence while incorporating these essential elements (and more!) into your business. 

This program is chock-full of over 100 resources including videos, lessons, downloads, and trainings – ALL designed specifically with you and your interior design business in mind, and organized by topic for the most intuitive self-paced learning available. Get the tools you need to take your business to the next level and do it on YOUR schedule. 

Are you feeling overwhelmed, trying to grow your business, and need help? You don’t have to figure it out alone. Sign up for a business strategy session today and I’ll help you gain the clarity you need for making decisions on the next steps for you and your business.  

For daily inspiration and lessons, hop into my private FB group, the Interior Design Business Forum. Let this community help you become an actionable entrepreneur!

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by Nancy Ganzekaufer
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