Get Everything You Need...
All In One Place!

Optimize Your Business With Proven, Successful Strategies From Industry-Leading Interior Design Coach, Nancy Ganzekaufer + Team!

As an Interior Designer, You Have to Overcome...

It's Time for Real Solutions to Grow Your Business
and Become More Profitable!

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alt="Profit Insiders Essentials Logo"

A Self-Paced Program for Business Growth & Financial Success

Team Nancy invests their time and energy developing the Interior Designer Resources resources you need most to overcome the challenges you face in your business, increase your profitability, and achieve the success you deserve.

By implementing the knowledge gained through Profit Insiders Essentials, you will have the tools to quickly transform your business from floundering to flourishing!

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Content

Courses

Tools

These resources, lessons, templates, tools & strategies are the foundation for ALL the lessons taught in Nancy’s Profit Insiders Academy.

Organized by topic for user-friendly access so you can find exactly what you need, right when you need it!

Create profitable service models to reach a 40-60% profitability goal on every single job!
Essential steps for establishing + building your sustainable and profitable business!
Having trustworthy and successful systems in place is vital to the growth of your business!
Increase your efficiency and find healthier work/life balance with these resources!
Manage your projects more effectively and completely with these checklist resources!
Walk into every consult with confidence! Lose your fear and improve your sales efforts.
Set up your business financials properly to run your business more efficiently (and maintain your sanity)!
Your one-stop shop for navigating and improving your client communication, relationships and retention!
Develop a CEO Mindset to transform your business. Learn how to take it to the next level like a boss! 
Ideas for creating top-notch social media posts that will attract your ideal client and increase your engagement!
Develop creative and informative content for social media/web that your potential clients actually want to read!
Use your social media and website strategically to boost your traffic, increase your engagement and sales, and optimize your results!
Let's get some tasks off your plate. No time or resources? You might be surprised!
Define your brand and market yourself authentically and effectively!
Use these skills trainings to enhance your talent as an interior designer!

These resources alone are more than enough
to take your business to the next level...
But There’s More!

With Profit Insiders Essentials, you also get unlimited access to several of Nancy’s best-selling Essential Business Courses:

Nail Your Sales Audio Training Course ($97 value)

Want more clients? Stressed out by sales conversations? Need help addressing client objections? You are not alone! These are the challenges Nancy hears often from her clients and why she created this course. Find the professional confidence you need for the highest level of profitability.

Body Language Basics ($124 value)

Conversations going sideways and you don't know why? This mini-course covers the science of body language and why it is essential in your day-to-day business. Don’t want your revenue and relationships to take a hit? Harness the power of non-verbal communication!

Attraction Marketing Course: ($397 value)

Make yourself the go-to expert by providing valuable, enticing knowledge about WHAT you do, HOW you do it, and the RESULTS of what you do. Warm up those cold leads before they make their first purchase while boosting your lead generation game. Learn to effectively attract and authentically connect with your ideal clients, fill your pipeline, and foster better client relationships with higher retention.

Business Startup Tool Kit ($147 value)

For any journey you take, it's imperative to know where you're going and how you're going to get there. Starting and running a successful business is no different! Use the Business Startup Tool Kit to ensure your business is legalized, poised to purchase wholesale products for your clients, and ready to grow successfully!

Nail Your Sales Audio Training Course ($97 value)

Want more clients? Stressed out by sales conversations? Need help addressing client objections? You are not alone! These are the challenges Nancy hears often from her clients and why she created this course. Find the professional confidence you need for the highest level of profitability.

Body Language Basics ($124 value)

Conversations going sideways and you don’t know why? This mini-course covers the science of body language and why it is essential in your day-to-day business. Don’t want your revenue and relationships to take a hit? Harness the power of non-verbal communication!

Attraction Marketing Course: ($397 value)

Make yourself the go-to expert by providing valuable, enticing knowledge about WHAT you do, HOW you do it, and the RESULTS of what you do. Warm up those cold leads before they make their first purchase while boosting your lead generation game. Learn to effectively attract and authentically connect with your ideal clients, fill your pipeline, and foster better client relationships with higher retention.

Business Startup Tool Kit ($147 value)

For any journey you take, it’s imperative to know where you’re going and how you’re going to get there. Starting and running a successful business is no different! Use the Business Startup Tool Kit to ensure your business is legalized, poised to purchase wholesale products for your clients, and ready to grow successfully!

Whether you struggle with sales, marketing, or business planning, these Essential Courses have got you covered.

There has never been a better time than now to get started!

I'm only five days in so far and I've been in the Profit Insiders Essentials program every single day learning so much. I just want to say it's day five and I've already gotten so much value! I'm honestly so happy I signed up with you. Thank you!

Sunny Bae,

Sunny Bae Design

I vividly remember my first conversation with Nancy when I was terrified to invest in her resources. She asked if I would do “the things I needed to do” to grow my business. She knew I wouldn’t hold myself as accountable as she would. There was so much I didn’t know… operating procedures, pricing structures, making sales, social media marketing, and more, all within her highly organized Profit Insiders Essentials program.

Melissa Connolly,

Authentic Interiors

You should see the list that I have created from just being on the different Profit Insiders Essentials modules. My gosh, such good information! And I literally have to tell myself “one day at a time” because it's such a wealth of knowledge that you're giving us, Nancy, and it's been so refreshing just kind of fine-tuning. I've been literally implementing your suggestions here on the back end and stuff is rolling. All of what you're suggesting is working Nancy, so thank you!

Tamra Peters,

House of Design

I haven’t even used Profit Insiders to its fullest potential, and I have more than doubled my rate, increased my pipeline, chosen my ideal clients, and have clarity with my core values. I am no longer desperate, envious, stuck in a lack mindset, and I am learning a life/work balance. I do not have it all figured out, but I now know there are resources and help, and I do not have to do it alone! Nancy was the right fit for me, and there is no BS and fluff, she is worth every penny, just like you are!

Jill Brown,

Jill Brown Design Works

And That’s Not All!

And That’s Not All!

On top of the amazing value already in the Essentials program,
you also get these invaluable tools!

As a Profit Insiders Essentials member, you are invited to a clients-only monthly Live Q&A session with Nancy. Even better, you can submit a question in advance of each session that Nancy will answer LIVE during her webinar-style session. Get answers directly from Nancy for challenges in your business and gain insight on the obstacles other interior designers are facing too!

This brand-new, AI-driven resource gives you access to NEXT LEVEL search capabilities! Use NancyGPT to ask a specific question. It goes to work immediately, searching across all the video content inside of Profit Insiders Essentials, Nancy’s Monthly Live Q&A sessions, and all of her YouTube videos including every Facebook LIVE! In less than 1 minute, you get detailed answers from (virtual) Nancy. This is the perfect way to find EXACTLY what you need in the most efficient way possible.

Quick access to all of Nancy’s Facebook LIVE sessions, her previous Weekend Wine Down sessions, and other valuable trainings and resources!
  • Interior Design Contracts that Protect Webinar
  • Selling You & Follow-up Webinar
  • How Your Body Language Can Affect Sales Success
  • PDF: Networking at Highpoint

Limited Time Bonus!!

Limited Time Bonus!!

with Annual Payment

Quick Win Strategy Session

For a limited time, select the ANNUAL PAYMENT OPTION at checkout and get a free 15-minute Quick Win Strategy Session after 30 days in the program. This is the perfect way to get energized and focused while scoring a quick win for your business!

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Nancy delights in rolling her sleeves up and helping her interior design clients tackle the tough challenges in life AND work, transforming them into happier, healthier, more focused professionals.

“Life changing”, “passionate”, and “simply amazing” are running themes in her client testimonials.

And there are so many ways you can connect with Nancy and become part of her world, no matter what stage of business you’re in!

Profitable Pricing

Create profitable service models for your Interior Design firm with the goal of 40 – 60% profitability on every single job!

  • Ladder of Services 
  • Nancy’s Service Level Recommendations
  • Designer for a Day
  • Designer on Call 
  • Full-Service Design
  • Make Your Product More Profitable
  • Job Profitability Analyzer 
  • Niches for Interior Designers 
  • How Renderings Can Increase Your Design Income

Business Blueprint

Essential steps for establishing + building your sustainable and profitable business! 

  • Business Plan Creator
  • Finding Your Ideal Client Exercise
  • MASTERCLASS: Finding Your Ideal Client
  • Your Business in Words™ (Creating Your Elevator Pitch!)
  • Creating S.M.A.R.T. Business Goals

Optimal Operations

Having trustworthy and successful systems in place is vital to the growth of your business! 

  • Insurance for Interior Designers (with HFIG)
  • How to Set Up a Standard Operating Procedure (SOP)
  • Creating a Standard Operating Procedure (SOP) in Asana
  • KPI Basics for Interior Designers 

Project Precision

Increase your efficiency and find healthier work/life balance with these resources!  

  • Project Planning Calendar 
  • Design Client Master Planner  
  • Rules of Engagement for Contractors 
  • 10 Client Photo Shoot Prep Steps 
  • Step by Step Through the Full Design Process 
  • Project Wrap-Up Guide  
  • Using DesignFiles  
  • DesignFiles Tutorial (with Sheilah MacSporran) 
  • Managing a Project Start to Finish in DesignFiles 

Time-Saving Tools

Manage your projects more effectively and completely with these checklist resources!   

  • Kitchen Design Checklist 
  • Window Treatments Planning Tool 
  • Install Day Checklist 
  • Site Surveys Checklist 
  • Consult Kit Checklist 
  • Bathroom Design Checklist

Savvy Sales

Walk into every consult with confidence! Lose your fear and improve your overall sales efforts. 

  • Fee Setting & The Sales Conversation 
  • The DESIRE Sales Formula  
  • Initial Client Inquiry with The Desire Sales Formula 
  • The HUG Objection Formula 
  • New Project Questionnaire for Interior Designers 
  • Client Follow-Up Template 

Financial Fitness

Set up your business financials properly to run your business more efficiently (and maintain your sanity)! 

  • Read Your Balance Sheet (with Peter Lang) 
  • Read and Use Your Income Sheet (with Peter Lang) 
  • The Profit First Lite Method (with Megan Dahle) 
  • How Much Should You Be Spending?  
  • QuickBooks Mini-Training for Small Businesses (with Carleen Lamay) 

Client Conversations

Your one-stop shop for navigating and improving your client communication and relationships! 

  • What Your Client Needs to Know About the Phases of Design  
  • How to Minimize Conflict 
  • Weekly Client Check-in Email Template 
  • Good Better Best Investment Guide  
  • Welcome Packets  
  • Survey for Past & Current Clients  
  • Testimonial Request Template 

Mindset Management

Develop a CEO Mindset to transform your business and take it to the next level like a boss! 

  • How to Say No (with Nikole Stanfield) 
  • Expose Your Hidden Time Wasters  
  • Time Analysis Exercise 
  • CEO Weekly Planner  
  • What You Need to Let Go 
  • 5 Secrets to a Highly Productive Year (With Desi Creswell) 

Marketing Mastery I: Strategic Social Media

Ideas for creating top-notch social media posts that will attract your ideal client and increase your engagement!  

  • Social Media Idea Generator 
  • Simple Steps to Mastering Instagram for Your Business 
  • Instagram Hashtag Generator  
  • Download Your FB Live Videos to Use on Other Platforms (with Kim Vanderpoel) 
  • Facebook Optimization – Personal Page 
  • Pinterest 101 
  • Stock Image Sites for Business Owners 

Marketing Mastery II: Captivating Content

Develop creative and informative content for social media/web that your potential clients actually want to read! 

  • Generating Content Ideas (Emails, Blogs, Social Media) 
  • Writing Emails that Get Results (with Betsy Talbot) 
  • Blogging Best Practices 
  • Blogging 101 (with Teresa Schlup) 
  • Blogging for Interior Designers (with Jaquilyn Edwards) 
  • Canva 101 
  • Getting Published (with Amy Flurry) 
  • Magnify Your Marketing Guide for Interior Designers 

Marketing Mastery III: Next-Level Knowledge

Use your social media platforms and website strategically to boost your traffic, improve your engagement, increase your sales, and optimize your results! 

  • Social Media Audit Guide 
  • Social Media Tracker  
  • Facebook Optimization (Business Page)  
  • Creating a Conversion-Focused Lead Magnet & CTA (with Debra Scarpa) 
  • Strengthen Your Website Visibility (with Teresa Schlup) 
  • SEO Simplified: Help Google Find Your Website (with Robyn White) 
  • Website Legal Policies (with Teresa Schlup) 

Staffing Simplified

Let’s get some tasks off your plate. No time or resources to hire additional staff? You might be surprised! 

  • Design Firm Employee Responsibilities 
  • Design Firm Roles 
  • Delegation Identifier 
  • Hiring a Virtual Assistant: How and What to Delegate  
  • Interior Design Firm Job Descriptions  
  • Interview Questions  
  • Staffing Templates  
  • Confidentiality/NDA Agreement 
  • Employee Review 
  • Service Provider Agreement 

Branding Brilliance

Define your brand and market yourself authentically and effectively! 

  • Branding for Interior Designers (with Nicole Heymer) 
  • Building Your Brand (with Teresa Schlup) 
  • Building Your Visual Brand (with Teresa Schlup) 
  • Building Your Branding Kit (with Teresa Schlup) 
  • Branding in a Word Doc
  • Branding in a Google Doc

Designer Skills

Use these skills trainings to enhance your talent as an interior designer! 

  • How to Color Appropriately in 8 Easy Steps 
  • The New Professional Color Tools