FINDING THE BEST HASHTAGS TO GROW YOUR INTERIOR DESIGN BUSINESS
We all know and love Instagram for its instant gratification and seemingly endless collection of beautifully curated design galleries. In fact, for a lot of visually inclined people, Instagram is the go-to social media network, beating out less visually rich platforms like Facebook. If you are trying to grow your interior design business, it is absolutely CRUCIAL that you have a strong Instagram game.
USING HASHTAGS FOR YOUR BEST INSTAGRAM OPPORTUNITIES
Instagram is probably the most powerful free marketing opportunity in the world for interior designers, and understanding how to use hashtags properly is your best bet for growing your business and taking advantage of what is basically a free (but tricky) marketing platform.
While a lot of Instagrammers out there make having a ton of followers and engagement look easy, you can bet that they are creating content people want, being consistent, and using hashtags in creative and smart ways.
SCIENTIFICALLY PROVEN
Instagram’s recently revised algorithm certainly changed the way things on the platform work (you may remember the very loud outcry from the internet when that was rolled out) but I remain a firm believer that the right use of hashtags will still make or break the power of your Instagram account. Exposing your business to the world by using a smart variety of hashtags will help you get more likes, increase engagement, make your profile more visible to a larger audience, and ultimately grow your entire business.
One of the biggest Instagram rookie mistakes is using hashtags without any intent or purpose. Understanding variety, length, combinations, and the difference between community and branded hashtags will absolutely supercharge your Instagram engagement.
HELPING YOU SUCCEED IN AN INTERIOR DESIGN BUSINESS
It takes a lot of time and effort to collect and sort through the most engaging hashtags to use for a specific business, which is why I’ve created a cheat sheet for interior designers.
In an effort to help you grow faster than ever, I’ve created a list of 105 of the most powerful #hashtags that will help you grow your business now. Get it right here.
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Hashtags help increase your visibility, reach a targeted audience, and boost engagement. By using the right mix of community, branded, and niche-specific hashtags, you can attract potential clients and establish yourself as an expert in interior design.
Want to take your Instagram strategy to the next level? Schedule a business strategy session here.
The best hashtags for interior designers include a mix of:
- Industry-Specific Hashtags: #InteriorDesign #LuxuryInteriors #HomeDecor
- Niche Hashtags: #SmallSpaceDesign #ModernInteriors #CozyHome
- Location-Based Hashtags: #NYCInteriorDesign #MiamiHomeDecor #CaliforniaInteriors
- Branded Hashtags: #YourBusinessName
Need a ready-to-use list? Download 105 of the most powerful interior design hashtags to grow your business now!
Instagram allows up to 30 hashtags per post, but research suggests that 9-15 well-targeted hashtags work best for engagement. The key is to use a strategic mix of popular and niche hashtags to reach both large audiences and highly targeted followers.
- Community Hashtags (e.g., #InteriorInspo, #HomeDecorLover) are used by a large audience and help your posts get discovered.
- Branded Hashtags (e.g., #YourBusinessName, #DesignedBy[YourName]) are unique to your business and help build brand identity.
Using a combination of both will help increase visibility and establish authority in the industry.
Instagram’s algorithm changes frequently, so updating your hashtag strategy every 3-6 months is ideal. Track which hashtags bring in the most engagement and experiment with new ones to expand your reach.
Using location-based hashtags like #NYCInteriorDesigner or #DallasHomeStyling helps potential local clients find your services. Combining these with industry-specific hashtags increases the chances of your posts appearing in local searches.
One of the biggest mistakes is using only generic, high-traffic hashtags like #InteriorDesign, which are oversaturated. Posts using only these hashtags get buried quickly. Instead, mix in niche and long-tail hashtags to reach a more targeted audience.
Research successful accounts in your niche, analyze their hashtag usage, and experiment with different hashtag combinations. Or, download a curated list of 105 proven interior design hashtags to save time and get results faster.
Hashtags are just one part of a successful Instagram strategy. To truly grow, you need a combination of:
- High-quality images
- Consistent posting
- Engaging captions
- Active interaction with followers and potential clients
Need a complete social media growth plan? Book a business strategy session to create a tailored approach for your interior design business.
If you’re feeling overwhelmed, you don’t have to figure it out alone! A business strategy session can help you craft a step-by-step marketing plan to grow your business effectively. Schedule your session here.