If you’re like most designers, the word “sales” makes your shoulders tense. You didn’t become an interior designer to pitch people – you did it to transform spaces and elevate lives. But here’s the truth no one tells you: without sales, your talent stays hidden and your bank account stays flat.   

Let’s talk about closing deals without cringing, overcoming objections without backing down, and finally showing up as the CEO your design business needs.   

Sales Isn’t Slimy, It’s a Service  

You’re not conning anyone and you’re not twisting arms. You’re presenting real solutions to real problems. And if someone’s reached out to you, it means they already suspect you can help. Your job is to confirm that.   

The next time you’re on a call with a potential client, shift your posture – mentally and literally. You’re not begging for a yes. You’re offering relief, peace of mind, and a home that finally works.   

When you reframe sales as a service, confidence stops being a performance and starts being the natural result of alignment.   

Stop Selling Hours – Sell the After 

Charging by the hour invites price comparisons. Selling tasks get you micromanaged. Want to stand out?  Sell the result.

Ask yourself:   

  • What does life feel like before I’m hired?  
  • What does it feel like after?  
  • What ripple effects does my work create over time?  


You’re not offering a paint color consultation. You’re offering the chance for someone to walk into their home, exhale, and finally feel like they belong there. When you speak about outcomes, your work becomes more than a line item – it becomes a no-brainer.  

When the Money Objection Hits, Don’t Flinch 

You quote your fee. They blink. “That’s more than I thought.”  

Cue the internal panic – unless you’ve rehearsed for this. Here’s how to stay steady:   

  • Validate. “Yes, it’s an investment. Remember, we’re not just picking pillows – we’re building a space that supports your life.”  
  • Clarify. “Is it the total number or the value you’re unsure about?”  
  • Hold your ground. The more calm and confident you are, the more they trust you can lead the project.  


Objections aren’t rejections; they’re invitations for clarity. Most clients aren’t trying to talk you down, they’re just trying to feel safe. Show them you’ve done this before.  

Sales Skills Are Built, Not Born  

The good news? No one is born knowing how to close a $15,000 design package. You’re not behind. You’re just untrained.  

 Here’s what works:  

  • Follow a standard process. Winging it leads to discounts 
  • Ask smart questions. Pitch less, listen more.  
  • Know your pricing. Confidence isn’t loud, but it is unshakeable.  
  • Practice your objection responses. They should roll off your tongue.  


Sales is not about being charming. It’s about being grounded, prepared, and focused on the person in front of you (not your own nerves). 
 

Sell Like a Pro (Without Feeling Sleazy) 

Inside Profit Insiders Academy, I teach designers how to sell without spiraling, price with clarity, and own their value without apology.  

You’ll learn how to:  

  • Build a sales process that works  
  • Handle objections with confidence (and zero desperation)  
  • Communicate your value in a way that makes clients say yes  


You don’t need to be pushy – you just need a plan, a proven process, and the support to make it stick. And that’s exactly what we’ll build together. You’ll stop second-guessing yourself and start leading every sales conversation with clarity and ease.

We’ll walk through it step-by-step until it feels second nature. It’s time to stop tiptoeing around your fees and start running a design business that’s both beautiful and wildly profitable. Apply to join us – and start closing with confidence. 

1. Why do interior designers struggle with sales?

Many interior designers struggle with sales because it feels misaligned with their creative purpose. But reframing sales as a service that solves real client problems shifts the mindset. You’re not pushing — you’re providing peace of mind and transforming lives through design.

Learn to sell with confidence in a way that feels authentic: Profit Insiders Academy Accelerated

2. How can interior designers sell their services without feeling pushy?

Sales isn’t about being pushy—it’s about offering clarity and relief. When you approach sales as a collaborative conversation rather than a pitch, you’ll naturally sound more confident and grounded. Most clients want help—they just need reassurance that you’re the right fit.

3. What should interior designers say when clients object to price?

When clients say “That’s more than I expected,” don’t panic. Validate the concern, clarify the confusion, and hold your ground. Objections are usually requests for reassurance, not rejections.

4. How can interior designers stop charging by the hour and increase profits?

Hourly pricing invites clients to focus on cost, not value. Instead, interior designers should sell the after—the emotional transformation and lifestyle benefits of the finished space. This positions your service as an investment, not a commodity.

Learn how to package and price your services strategically: PI Academy Accelerated

5. What’s the best way for interior designers to handle sales conversations?

The best way is to follow a proven sales process that includes smart questions, clear pricing, and confident objection handling. Sales success comes from preparation—not persuasion.

Build your step-by-step process with expert guidance: Profit Insiders Academy Accelerated

6. Is sales training really necessary for interior designers?

Absolutely. No one is born knowing how to close high-ticket design packages. Sales skills are learned, and they are essential for designers who want to scale their business and attract premium clients.

Get the training you didn’t get in design school: PI Academy Accelerated

7. How can I feel more confident in sales as a designer?

Confidence comes from alignment and preparation—not from being extroverted or “salesy.” When you know your value, your process, and your pricing, confidence becomes second nature.

8. What is value-based selling for interior designers?

Value-based selling means focusing on the life-changing results of your work, rather than line-item tasks. It’s the difference between selling a consultation and selling the feeling of coming home to a space that reflects who they truly are.

9. How do I overcome fear and rejection in client sales calls?

Fear comes from uncertainty. With a script, structure, and mindset shift, you’ll stop seeing objections as rejection and start seeing them as stepping stones to clarity and connection.

Build your sales muscle with support inside Profit Insiders Academy Accelerated

10. What sales process should interior designers follow to convert more leads?

A proven sales process for interior designers should include:

  • A clear discovery process

  • A focus on the transformation you offer

  • Prepared responses to objections

  • Firm pricing based on value

We guide you through it all inside PI Academy Accelerated