When Catherine joined Profit Insiders Academy, she wasn’t new to design. She had the experience, the talent, and the drive. But behind the scenes, she was spinning her wheels—working long hours without seeing the results she wanted.
Her pricing didn’t match her expertise. Her website didn’t represent the quality of her work. Her sales process felt more like guesswork than strategy. She didn’t need more hustle—she needed structure, clarity, and a support system that would help her step into her role as CEO.
And that’s exactly what she found inside the Academy. Keep reading to see what happens when interior designers start thinking like CEOs.
From day one, Catherine was all in. She was ready to roll up her sleeves and make real changes—not just on paper, but in mindset.
One of her biggest early wins was restructuring how she sold her time. Instead of endless hourly work and custom quotes, she created “Designer by Your Side” (also known as “Designer on Call”) packages—20-hour blocks for $3,000 or more.
That one shift simplified her proposals, generated recurring income, and gave her a predictable cash flow. She also raised her color consultation rates to reflect her value, not just her time.
For the first time, she wasn’t just a designer—she was running her business like a CEO.
Catherine:
“I really enjoy The KEY™. I’ve just started using it, but that thing alone is an amazing tool.”
Once her pricing and offers were dialed in, Catherine turned her focus to the back end of her business.
She developed Standard Operating Procedures (SOPs) for her design process, especially her color consultations, and implemented them in Asana. What used to feel scattered now had flow.
She also reworked her sales process. Instead of free chats and open-ended consults, she built a clear, intentional client journey: inquiry → paid consultation → proposal → signed contract.
No more casual “let’s see how this goes” conversations. Every step now had a purpose.
Catherine:
“The biggest thing I learned was about the systems and the process of everything from the beginning, and making it simple. I needed to create structure within my business.”
Like many designers, Catherine had outgrown her old website. It didn’t match her professionalism—or the clients she wanted to attract.
So, she invested in our trusted website designer, refined her brand, and launched a new site in August 2025 that finally felt like her.
Her messaging spoke directly to her ideal client. Her visuals reflected her talent. And the confidence that came with that rippled through everything she did—her social posts, networking, even how she talked about her business.
Catherine’s transformation didn’t just feel big. The growth showed up unmistakably in her business metrics.
When she joined the Academy in the fall of 2024, her revenue was just a blip on the radar that month – no signed contracts and no momentum (the kind of month that makes you wonder if your effort and outcomes are even speaking the same language).
By December, her revenue had climbed by more than 400%, and she celebrated her strongest month to date – complete with multiple paid consultations on the books.
By early 2025, her monthly revenue settled into a rhythm that was nearly 300% higher than when she first started the Academy. With consistent leads, steady cash flow, and a plan she trusted, her business shifted from unpredictable to reliably thriving.
Her numbers didn’t just improve – they transformed.
Here’s what moved the needle for Catherine:
But the real secret? She kept showing up to the Profit Insiders Academy coaching sessions, month after month, with her numbers, goals, and questions. That consistency is what turned her progress into momentum.
Catherine:
“Nancy, you and Lesley have created something truly wonderful. I’ve done other coaching programs—this is different, in the best way. There was a real void for what you do, and you fill it so well. The materials, the coaching, the structure… I’m just so happy with the investment I made. You and Lesley have helped me find my confidence again and build a business that finally feels like me.”
If you’re an interior designer who’s doing “all the things” but still feels stuck, take a cue from Catherine. She didn’t overhaul everything overnight. She made smart, strategic shifts—one at a time.
Each small win built confidence. Each system created space. Each mindset shift brought Catherine closer to the business she actually wanted.
Here’s what her story can teach you:
Today, Catherine is signing dream clients, managing projects with confidence, and running a business that reflects her worth—not just her creativity. Her results changed the moment she started running her business with focus and intention.
If you see yourself in Catherine’s “before,” this is your sign. You’re not behind—you’re one decision away from stepping into the CEO role your business has been waiting for.
Interior designers can grow more strategically by focusing on systems, pricing, and mindset—not just creative talent. Check out the Profit Insiders Academy to learn how real designers are transforming their businesses with support, structure, and a clear growth plan.
Profit Insiders Academy is considered one of the industry’s best group coaching programs, designed to help interior designers gain clarity, raise their rates, attract ideal clients, and build systems that support long-term growth. It combines expert coaching with actionable tools to help designers run their business like a CEO.
Yes! If you’re an interior designer with experience but struggling to hit consistent income goals or scale efficiently, check out Profit Insiders Academy. It’s ideal for designers who want to shift from overwhelmed to organized with clear, profitable business strategies.
Designers in Profit Insiders Academy have reported doubling their income, selling high-ticket packages, improving their confidence with pricing, and finally creating systems that support sustainable growth. It’s about building a business that matches your creative talent.
If you’re tired of undercharging, working without structure, or feeling stuck in your business, you’re likely ready for a program like Profit Insiders Academy. It’s for interior designers who are ready to take their business seriously and step into the role of CEO.
