There’s one thing that can keep even the most talented interior designers from reaching their full potential–fear of the unknown. That dream project that feels out of reach, the major business decision that feels too risky, or a shift in your design process that pushes you out of your comfort zone.  

Can you relate? Here’s the truth: embracing uncertainty is part of growing—both as a designer and as a business owner. 

I see this all the time in my coaching practice. Interior designers at every level hit a point where they feel paralyzed by what they don’t know. And while that fear is completely normal, it doesn’t have to stop you. The key is learning how to approach the unknown with confidence, strategy, and a mindset that sees possibilities instead of roadblocks. 

Let’s talk about 5 ways to fearlessly face the unknown in your interior design business to fuel your growth. 

1: Shift Your Mindset (The Unknown Isn’t Your Enemy)

Fear of the unknown starts with the stories we tell ourselves. When you’re embarking in new territory—working with high-end clients, scaling your business, or trying a new design style—what’s narrative runs through your head?  

❌ I’m not ready.   ❌ I might fail.   ❌ This is too risky. 

If that sounds familiar, it’s time to rewrite the script. Instead of focusing on what could go wrong, ask yourself what could go right!  

• New opportunities for business growth 
• Expansion of interior design skills
• Greater personal and professional confidence 

Fear loses its grip when you replace it with curiosity and possibility. Try reframing your thoughts: “I may not know what’s coming, but I trust myself to handle whatever happens.” 

This simple shift can change everything.

2: Break It Down Into Small Steps

The unknown feels overwhelming because it seems to be too big to tackle at once. When you think about adding e-design as a service, or trying your hand with a commercial project, does it feel like a mountain that’s just too hard to climb?  

Here’s the solution: Break it down. Instead of focusing on everything at once, ask yourself:  

• What’s the first small step I can take today?
• Who can I reach out to for advice?
• What’s one piece of research I can do right now?

Momenum builds with action; before you know it, you’ll be stepping confidently into the unknown instead of avoiding it.

3: Get Comfortable with Discomfort (It’s Part of the Process!)

Here’s a reality check: Growth isn’t always fun. In most cases it’s uncomfortable. But here’s the thing–that lets you know that you’re expanding, learning, and growing. 

Think about the most successful designers you admire. They didn’t get to where they are by playing it safe. They faced moments of doubt, uncertainty, and risk, but they leaned in anyway. 

The bottom line? The sooner you realize that your journey won’t always be easy, the better. It takes the fear out of the unknown. Stop resisting discomfort and embrace it instead. Celebrate that you’re growing!   

4: Surround Yourself with Support

Facing the unknown alone? That’s tough. Surrounding yourself with people who’ve been there, who get it, and who can offer support? Game-changing. 

This could look like:  

• Connecting with other designers who are on a similar path. 
• Hiring a business coach who can guide you through the uncertainty. 
• Finding a mentor who’s already done what you’re trying to do. 

I’ve seen firsthand how transformational it is for designers to have a strong community behind them—one that understands the unique challenges of this industry and offers the encouragement, advice, and accountability you need to move forward. Because here’s the thing: You don’t have to figure it all out alone.

5: Take Action (Even When You’re Unsure)

At the end of the day, the only way to truly move past fear is to take action. The longer you sit in hesitation, the bigger and scarier the unknown becomes. But the moment you start doing something—even if it’s a small step—you regain control.  

Maybe it’s: 

• Pitching a dream client, even if you feel nervous. 
• Testing a new service, even if you’re not 100% sure how it’ll go. 
• Saying yes to an opportunity outside your comfort zone. 

The more you take action, the more confidence you build. And that confidence makes facing the unknown so much easier.

Summary: Fear Less, Grow More 

The unknown will always be a part of running a successful business. But with the right mindset, strategies, and support, you’ll fear it less and will welcome it for what it is–a catalyst for growth.    

If you’re not sure where to start, check out our new Profit Insiders Academy Accelerated coaching program. You get the same benefits and results of our year-long Academy, but in just 6 months.  

The next time you’re staring down uncertainty, ask yourself: 

“Am I letting fear hold me back, or am I choosing to grow?” 

Lean in. Take action. Trust yourself. Because everything you want for your interior design business? It’s just on the other side of the unknown.