Unexpected Places To Find Interior Design Clients

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Unexpected Places To Find Interior Design Clients

Your number one question, the one that keeps you up at night, is where can you find new and more clients?

Here’s the answer I give my one-on-one coaching clients:

“Your potential clients, the ones that don’t know they need you yet, are hanging out and gathering online and/or in person, in places where they are trying to avoid hiring you.”

What do I mean by that?

When someone needs help with a goal, a project, an improvement, or a change, they comb the internet, go to places in person, ask friends and family about where they can learn how to do it themselves or easily. Seeking out information, instruction, or advice for free.   And for some lucky people, they can, and will, gather enough information to accomplish their goals.

But for others, getting information is not enough. They need help with the implementation of a successful end result.

To be found, valued, seen as an expert, and get hired, you must be where they are, be able to show your value, and be an attractive option.

Unexpected places to find interior design clients to fill your business pipeline.

Examples by profession of where potential clients may be hanging out:

  • If you are an Interior Designer or sell home enhancement products:  Potential Clients will be going to Home Shows, Furniture Store Presentations, HOUZZ, Facebook groups, and specific home forums to see what others have done, to get ideas, recommendations, and information.
  • If you are a make-up artist, hairdresser, or stylist:  Potential Clients will be combing YouTube for tutorials, following “experts” in the field, seeking out instruction in person, looking for inspiration on Instagram, and asking for advice on Facebook.
  • If you are a coach of any kind:  Potential Clients will be seeking out advice in Facebook forums, LinkedIn, Instagram, blogs, webinars, podcasts, and live seminars/classes. Looking for inspiration and the “secret bullet” anywhere and everywhere they can.

The information people are getting from these sources is not giving them a full picture or solution. For them to reach or accomplish what they are seeking to do, they may need more.

Be there to give advice, guidance, and information. If and when that person sees you as an expert, knowing you can help them finish a project or get the end result that they want, they will seek you out because they are now familiar with you. That is the opportunity to present your service or product option that best fits their needs.

When that happens, you get to do what you love to do….help them accomplish their goal!

Next step in finding your clients

Give some thought today on how you can help others, be where they are, and be seen as the expert. Trust me….it works.

If you are having trouble describing yourself and your business, do this FREE exercise called “Your Business in Words” prior to putting yourself out there to CREATE YOUR IDEAL CLIENT ATTRACTION statement. I call it…Your Business in Words. Click here and in 15 min, you’ll be ready to rock-n-roll.

Overwhelmed growing your business and need help? You don’t have to figure it out all alone anymore. Sign up for a business strategy call and I’ll help you make decisions on the next steps for you and your business.

Hop into my private FB group the Interior Design Business Forum to get my daily inspiration, lessons, thoughts of the day, and let the community help you become an actionable entrepreneur!!

Subscribe now and learn how to be a confident and profitable interior designer with business coach Nancy Ganzekaufer.

 

 



1. Where can interior designers find new clients outside of traditional marketing methods?

Potential clients are actively searching for home improvement ideas on Home Shows, Furniture Store Presentations, Houzz, Facebook groups, and home design forums. They are gathering inspiration and trying to DIY—until they realize they need professional help. By engaging in these spaces, offering expertise, and being visible, you position yourself as the go-to designer when they’re ready to hire. 

Want a customized client attraction planSchedule a business strategy session here. 

2. How do I attract clients who don’t realize they need an interior designer?

Be where they are looking for DIY inspiration—whether it’s Pinterest, Facebook groups, or local home expos. Provide educational content that helps them realize professional help is necessary for the best results. This builds trust and encourages them to reach out when they’re overwhelmed. 

3. How do Facebook groups help interior designers connect with potential clients?

Facebook groups are goldmines for client connections. People join home decor and renovation groups to seek advice, ask for recommendations, and share ideas. By offering helpful tips and engaging in conversations, you naturally attract attention and become the expert they trust when they’re ready to hire. 

4. Why should interior designers participate in home shows and furniture store presentations?

Homeowners visiting these events are actively looking for design solutions. Whether they’re DIYers gathering ideas or homeowners looking for professionals, being present and engaging at these events increases visibility and credibility, helping you secure new clients. 

5. What online platforms are best for interior designers to find clients?

Some of the best platforms include: 

  • Houzz (for homeowners seeking design inspiration and professionals) 
  • Facebook Groups (where people ask for design advice) 
  • Instagram & Pinterest (for visual inspiration and branding) 
  • YouTube (for how-to videos and design tips) 

By sharing educational content and showcasing expertise, you can attract clients who need professional guidance. 

6. How can I turn potential clients into paying interior design clients?

The key is relationship-building. Engage in conversations, provide value, and be a trusted resource. Once they see you as an expert, offer a consultation or free resource to start the conversation. Having a clear client attraction statementalso helps! 

Need help crafting your message? Try the Your Business in Words exercise before marketing yourself. 

7. How can I get noticed as an expert in my industry?

Consistently offer value in online forums, blogs, social media, and networking events. Answer common questions, share design insights, and position yourself as a go-to expert in the spaces where potential clients are already looking for help. 

8. What’s the biggest mistake interior designers make when trying to attract clients?

A common mistake is waiting for clients to come to you instead of actively being present where they are searching for solutions. Potential clients won’t always search for an “interior designer” directly—they start by looking for inspiration, ideas, and advice. Be part of their journey early on. 

9. What is a ‘client attraction statement,’ and why do I need one?

A client attraction statement clearly communicates who you help, what you do, and why clients should choose you. It makes it easier to introduce yourself online and in person, helping potential clients understand your value quickly. 

Struggling to define your brand messaging? Book a business strategy session to refine your message and attract more clients. 

10. How can I stay consistent in marketing to find more interior design clients?

Commit to one marketing effort at a time—whether it’s engaging in Facebook groups, posting on Houzz, or attending local networking events. By being consistent and visible, you’ll steadily grow your pipeline with ideal clients. 

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