Your success as an interior designer hinges on finding the right clients and gaining their business. My business coaching strategy sessions can help you figure out how to attract those clients, grow your business, and feel confident in your professional decisions.
Find and Identify your Ideal Client
Interior design can be an excellent career for creative professionals, but long-term success requires finding and attracting the right clients. Our current economic climate can be challenging for an interior designer who may see a smaller pool of people who can afford these services. In fact, the BLS estimates the interior design industry will see slower-than-average job growth over the next few years. This means establishing a profitable client base is more important than ever.
Understand the Different Types of Clients
When you are trying to identify your ideal client, it’s important to understand that potential customers can fall into several different categories. You want clients who fit well with your design style and business model. These clients won’t take up too much of your time, nor will they have projects so small they aren’t profitable for you.
Know Which Clients To Pursue
As a general rule, you should build your business on these middle-range clients. However, if you have the time to commit to a few small projects or a single large-scale client without harming your main client base, go for it!
Project length and profit aren’t the only factors that define the ideal client. Your personal job satisfaction as an interior designer can also come from choosing projects that reflect your own sense of style and working with clients you enjoy being around. Ideally, you should target clients in the right economic range who love your design style and mesh well with your personality.
Gain Insight From a Professional
Once you have a good idea of the clients you want to attract, it’s time to develop a marketing strategy that will reach and engage them. Refining your personal brand and successfully harnessing the power of social media can be great ways to build your ideal client base.
Business coaching can also be an invaluable resource for an interior designer. I offer personal strategy coaching for creative entrepreneurs like you to help you build your confidence, make better decisions, and grow your business. Contact me for a reduced-price strategy session, and take the first step toward success in your life and business.
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